Blue Book Press Releases

August 31st 2010: Ireland's Blue Book, known the world over for its one-of-a-kind country houses, historic hotels and restaurants, is delighted to announce the release of its iPhone App.

The Ireland's Blue Book App which is available in the Apple App store for free, features unique geo location services, maps, Twitter feeds, image libraries, and lodging and destination information perfectly-crafted for travelers looking to leave their guide books at home and embrace the convenience of exploring with the tap of an app.

This release blends centuries-old historic hotels with 21st century technology helping hi-tech travelers navigate on the go. “It is wonderful to think of a 12th century castle hotel and an 18th century country house hotel with an iPhone App,” says Michelle Maguire, Marketing Manager at Ireland's Blue Book.

“This isn't just another app, it is a way for high-end historic hotels to add value to travelers in a cutting-edge market,” raves Tom O'Rourke, President and CEO at O'Rourke Hospitality Marketing the company responsible for developing the App for Ireland’s Blue Book. “Ireland's Blue Book was at the forefront of the online booking revolution and now they are leading the pack in the mobile space. We are thrilled that we could supply them with the robust technology to accomplish this with a cost-effective, customized mobile application that brings history, travel and convenience together seamlessly.”

This unprecedented blend of the old and the new allows travelers to get off the plane, instantly pull up the Ireland's Blue Book App, and start their adventure on the spot. It is a convenient, on-the-move research tool that can't be matched. And for Ireland's Blue Book, their new iPhone app is the best way to bring the wonders of historic Ireland to the historic number of smart phone users.

“With the record growth of iPhone users globally this app gives us another way to communicate with perspective guests and continue to engage returning guests as well,” says Maguire. “We know that embracing new technology and new ways to communicate can initially be a little intimidating but this App allows us to deliver what travelers really want – the freedom to wander.”

About Ireland's Blue Book:

Ireland's Blue Book is a divine collection of Irish Country House Hotels, Manor Houses, Castles and Restaurants. Located throughout the island of Ireland these charming and stylish hideaways are the perfect choice for your holiday vacation in Ireland. Choose from over 40 elegant Georgian manors, stately castles, historic hotels, cozy bed and breakfast accommodations, luxury boutique hotels and designer lodges. For more information visit http://www.irelands-blue-book.ieAbout O’Rourke

About Hospitality Marketing:

Founded in 2001, O’Rourke is an award-winning hospitality marketing firm headquartered in Newburyport, Massachusetts. Serving national and international clients, O’Rourke provides hotels with a complete range of services including hotel website design and development, Internet marketing, print design, and hotel iPhone apps. Clients include major brands as Marriott International, Renaissance Hotels, and Winegardner & Hammons, Inc. For more information visit www.orourkehospitality.com. For more information about Smartstay visit www.smartstayapp.com.

For further details:

Contact: Michelle Maguire +353 1 6769914

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